About Cherokee
Funding injured people since 2011.
Cherokee Funding started in Atlanta in 2011, advancing money to injured people while their cases were still open.
Cherokee funds it. Gain services it.
Cherokee Funding is a Gain company. Cherokee provides the advance; Gain’s platform services it from application through payoff.
Cherokee is a member of the Alliance for Responsible Consumer Legal Funding (ARC).
Reid Zeising
Founder and CEO
Reid Zeising founded the company in Atlanta in 2011 as Cherokee Legal Holdings. After a career in investment banking and hedge fund management, he wanted to build a business that helped people through difficult circumstances.
Cherokee began by funding injured plaintiffs whose cases were still open. The business later grew into medical funding and the servicing platform that became Gain.
Reid continues to lead the company as CEO. His founding purpose remains the same: helping injured people get the support and care they need.
A CONVERSATION STARTS HERE
Let’s talk.
Questions about funding?
Call us. We’re here to help.